About SHOR Fishing

SHOR Fishing is a new brand with a team counting more than 40 years of history and experience in the fly fishing world.

Distributor since 1979, Boulard Distribution Inc., better known as Serge Boulard Inc. is specialized in fly fishing equipment and fly tying materials. We distribute our products to many stores through Canada and Europe.

SHOR Fishing is the new image representing our products and differentiate itself by its high quality and engagement towards society and nature.

This project is the result of over a year of reflection, development and craftsmanship. We are proud to present you the result of our hard work and hope and it’ll make you live wonderful adventures!

Feel free to share your beautiful experiences on our Facebook page and on Instagram!